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Usability Return on Investment
PacificCable.com and the icCart from Independent Commerce were used in the latest report from the Nielsen Norman Group called Usability Return on Investment as an example on how quality design of a website and shopping cart can lead to better customer experience and more sales.
The philosophy of the Nielsen Norman Group is simple: To help companies enter the age of the consumer, designing human-centered products and services.
|Documents current best practices in employing usability methods in Web design projects with respect to two issues:
Data collected from a large number of development projects: 42 case studies for the benefits estimate and 863 projects for the cost estimate.
Describes the different ways one converts usage metrics into monetary gains for different types of projects (intranets, e-commerce, marketing sites, internally-developed software, software for sale, consumer electronics and other hardware products).
> sample pages as thumbnail image
Table of Contents
110 page report.
What You Get
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